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Government: Please start ‘speaking human’
Most governments don't have to worry about winning and retaining customers. Perhaps that is why they have such a very long way to go in terms of speaking human. Today, many government websites reflect...
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10 European content strategists to watch
The task of identifying 10 European individuals that make a difference when it comes to content strategy has not been easy. The emerging field is dominated by US-based consultants and at least in...
View ArticleFrom too many websites to 1
What do you do when your online presence keeps expanding with websites, campaign sites and new online channels, but your resources (surprise!) stay the same? So far to most the futile answer has been...
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